Job Description for Marketing Manager

Designation: Marketing Manager
Job Location: Delhi

Roles and Responsibilities

• Must be responsible for developing, implementing and executing strategic marketing plans for the entire organization in order to attract potential customers and retain existing ones.
• Campaign planning across FB, YT, Google, Twitter, LinkedIn, Affiliates Network
• Ability to control: new user, acquisition, cost per user, quality of new user, website traffic Management and Improvement in given timeframe.
• Ideate, collaborate and drive rigorous execution against marketing strategy.
• S/he must be proficient to determine the budget and targets and they are often charged with developing pricing strategies for products and services.
• They must play a critical role in aligning creative direction in marketing with the company’s strategic goals.
• Promote the business, product and services using various tools.
• Updating to the management for the progress of marketing activities and reporting on the results of campaigns.

Education Requirements

• At least, Bachelor’s degree (preferred: degree in sales and marketing)
• 3-4 years of marketing experience in online and offline.
• Experience with paid channels like Google Search, Display, Facebook Ads, YouTube Ads, LinkedIn Ads, Twitter Ads etc., A/B testing, (eg. Optimizely, Google optimize) Analytics (eg. Google Analytics,) and Affiliate Marketing.

Essential Skills

• Self-starter, strong creative and soft skills combined with an affinity for data.
• Highly organized and autonomous, but also collaborative and able to work cross-functionally.
• Ability to work and adapt in an ever-changing fast-paced startup environment.
• Excellent communication skills.
• To provide marketing training to the people under you.
• Ability to make decisions in a changing environment, anticipate future needs and drive results.
• Ability to think innovatively and creatively.
• Analytical skills to forecast and identify trends and challenges.
• Familiarity with the latest trends, technologies and methodologies in Content Management, Website Designing, Graphic design, YouTube Promotion, Thumbnails Management, Ads Management on all Platform.
• Product Listing on various platform like amazon, flip kart etc.
• Better understanding of traditional and emerging marketing channels.

Day to Day Duties

• Analysis and execution of new marketing ideas.
• Generate the lead for new admissions.
• Return of Investment should be properly managed.
• Generate lead everyday as per given budget.
• Analysis of data to evaluate the success of marketing efforts.
• Brand marketing and exposure of the product on various channels.
• Evaluation and execution of campaigns.
• Monitor current campaigns, ensuring the deadlines and necessary tasks.
• Collaborate with media organizations and advertising agencies.
• Have to Complete given target.

Job Type: Full-time

Benefits:

• Health insurance

Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Ability to commute/relocate:

• Badarpur, Delhi – 110044, Delhi: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor’s (Preferred)

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