About the Company
Founded in 2010 (previously known as Tabtor Math) by IIT & BITS Alumni, Thinkster is world leader in personalized, AI, and technology-enabled math tutoring. Headquartered in US, Thinkster is trusted by 100,000+ parents across 30+ countries. It combines a world-class curriculum with personalization from real, experienced teachers and groundbreaking artificial intelligence. Our technology actually tracks how a child arrives at an answer, something after-school “learning centers” have long overlooked. For more details, visit us at https://www.hellothinkster.com
Salary: Best in the Industry
Location(s): Delhi (preferred) or Bengaluru
Experience: 4+ years of hands-on Digital Marketing Manager/Analyst experience in a Consumer Tech (preferably Edtech) industry
Education
• Graduation (must)
• MBA or Statistics (preferred)
Key Responsibilities
• Develop, Execute, Analyse, and Optimize cutting-edge digital campaigns from conception to launch on Google Ads (inc Search, Display & YouTube), Facebook/Instagram Ads
• Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing to improve ROAS continuously
• Create and deliver meaningful analytics and reporting to monitor and show continuous progress through Google Analytics & other relevant tools
• Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs
• Oversee and manage the overall paid media budget
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead
• Monitor the market thoroughly and keep track of competitor movement and market situation
• Liaise with Content, Design & Tech Teams
Knowledge & Skills
Technical Knowledge
• Hands-on experience across various Digital Marketing disciplines especially SEO, PPC (Google Ads, Facebook/Insta Ads, YouTube Ads), Social Media Marketing & Inbound Marketing
• Funnel Analysis, CRO Tools such as VWO, Full Story
• Google Analytics
• Excel & Google Sheets
Aptitude
• Exceptional Analytical Skills
• Hunger for learning new things
• Good Written Communication Skills
• Sense of ownership and be able to execute business objectives with minimal hand-holding
• Attention to detail and the ability to effectively multi-task in a result-driven environment