We are looking for a SEO/SEM expert to manage all search engine optimization and marketing activities.
In order to improve ranks across all major search networks, you will be in charge of managing all SEO efforts including content strategy, link building, and keyword strategy.
Responsibilities:
• To maximise the return on investment (ROI) from paid search ads, conduct experiments, gather and analyse data and results, and discover trends.
• Monitor, report, and evaluate PPC campaigns and website analytics projects.
• Handle campaign expenses while adhering to a spending plan, calculating monthly costs, and settling differences.
• For search engine marketing, improve the copy and landing pages.
• continual keyword research, expansion, and optimisation
• Investigate and put suggestions for search engine optimization into practise.
• Study and evaluate the advertising links of competitors.
• Create and put into action a link-building plan.
• Collaborate with the development team to make sure freshly created code complies with SEO best practises.
• Drive SEO in content production and content programming by collaborating with the editorial and marketing teams.
• Suggest alterations to website design, content, linking, and other elements to enhance search engine rankings for targeted keywords.
Requirements:
• Proven SEO experience
• Proven SEM experience of managing PPC campaigns across various platforms.
• Adequate knowledge of conversion, online customer acquisition, and performance marketing working understanding of JavaScript, CSS, and HTML and constraints.
• Familiarity with search engine methods and ranking considerations.
• Up-to-date with the latest trends and best practices in SEO and SEM